NO MORNING CLEANSE FOR AGING SKIN

WHAT ARE THE MAIN REASONS WHY MY SKIN GETS SO DRY AS I AM OLDER?

Many women experience more dryness or skin roughness as they age due to multiple causes;

• Fewer natural oils,
• More sun damage,
• A decrease in cellular renewal,
• Loss of hormones (oestrogen/menopause).

YOUR FIRST ACTION TO TAKE IS TO NOT WASH YOUR SKIN IN THE MORNING:

If you ever experience a more wrinkly, dry and pigmented skin, you want to avoid removing your natural protective oil of yours by washing your face in the morning.

This oil is called the Acid Mantle of the Skin, which you have been building throughout the night, and which protects you from Free Radicals (sun UV rays, pollution, smoking surroundings and dirt).

THEN WHAT SHOULD I DO IN THE MORNING?

Your step number 1 should be to tone, using a paraben free, alcohol free toner with phyto-calming natural ingredients, such as chamomile, lavender and calendula extracts. The toner will gently prepare your skin to receive its step number 2, which consists in hydrating. Pseudo-plant based collagen moisturizers are ideal as they give a plumper and firmer texture to the skin. Then your essential step number 3 is to protect your skin by using your regular sunscreen.

WHEN I SHOWER IN THE MORNING, HOW ABOUT WATER RUNNING OVER MY FACE?

Here is what Brigitte Beasse, brigitte BEAUTE Skin Care Expert, says: "Water will run over your face but will not cleanse your face! Toning right after will remove the chlorine and hard residues from shampoo, conditioner and hard water, and will restore the natural PH of your skin for a more hydrated and more balanced skin for the day. Remember your 3 ESSENTIAL MORNING BEAUTY STEPS: TONE, HYDRATE & PROTECT!"